If youre trying to find a material marketing task, youre in luck. But if youre attemptingaiming to employ for content functions, you might find theres a lot of competition for skill.
A current study by Fractl (my company) and Moz verified there is growing need for content marketing abilities. The Inbound Marketing Economy examined more than 75,000 task listings on Indeed.com consisting of digital marketing keywords, including material marketing terms.
To obtain a pulse on the existing state of content marketing careers, Ive compiled the researches most engaging statistics and gathered input from employment specialists. Check outContinue reading to see just how much material marketing has actually grown as a profession field in recent years, how much content marketers are being paid, which states have the most task potential customers, and more.
The Variety of Material Marketing Job Listings Has Grown Nearly 350 % Given that 2011
In between January 2011 and January 2015, the number of job listings on Undoubtedly containing “content marketing” or “content strategy” grew by about 350 %. This uptick in the number of task listings corresponds with Google’s Panda upgrade in February 2011, which shifted online marketers focus from amount to quality content.
And the upward trend doesn’t appear to be reducing
26 % Of Marketing Executives Expect To Hire Content Marketing Roles This Year
Compared with a year earlier, were seeing greater need for content strategists, stated Diane Domeyer, executive director of The Creative Group (TCG). According to TCGs recent study on the hiring environment for creatives, 26 % of marketing executives reported they anticipate to employ for content marketing roles in the second half of 2015. This was the 3rd most common response, right after imaginative art direction and account services (27 % each).
While this sort of development is terrific news for material marketing job seekers, overall the volume of available material marketing jobs is still low compared with other inbound marketing tasks such as social media, digital marketing and SEO. This recommends that regardless of its surge in appeal in recentin the last few years, content marketing has yet to hit the exact same level of ubiquity as SEO and social media in a company.
In addition, an absence of hiring budget may be limiting the variety of material marketing tasks. Majority of online marketers surveyed in a current research study by Contently reported that a quarter or less of their 2015 marketing spending plan was dedicated to material marketing. We can expect more content marketing job development if these budget plans increase in the coming years.
Material Marketing Responsibility Have A Typical Salary Range Between $60,000 And $74,000.
According to “The Inbound Marketing Economy,” the typical wage for job listings including “content marketing” or “content technique” is $61,000. (When content marketing belongs to the task title, that amount jumps to $74,000.)
While this is lower compared with a few of the other keywords in the research, its not precisely paupers pay. Other sources on content marketing wage data report comparable findings in this variety:
- TCGs 2015 Creative Salary Guide: $72,550 low end/$100,000 luxury for Content Strategist
- PayScale.com: $61,367 mean wage for Content Strategist
- Glassdoor: $72,258 for average wage for Content Strategist
LinkedIn Profiles Containing Content Marketing Have Grown 168 % Considering that 2013.
In between June 2013 and June 2015, the variety of LinkedIn profiles in the United States containing material marketing has increased by 168 %. This is the biggest growth among all of the terms assessed in the research. Nevertheless, as you can see in the chart listed below, content marketing still lacks the volume of other keywords.
Massachusetts And New york city Have The Greatest Concentration Of Material Marketing Jobs.
Content online marketers have the greatest number of opportunities in the Northeast, with the greatest concentration of jobs in Massachusetts (3.8 per capita) and New York (3.3 per capita). California is third on the list, with 2.8 content marketing job listings per capita. Many of the other states on the list have large urban locations where business headquartershome offices and marketing companies are most likely to be based.
Bear in mind, the research study only took a look at tasks containing the words material marketing and material strategy. In other words, this research study didnt account for every job chance for online material producers. If the map above shows your state is a material marketing desert, it may just be due to job listings utilizing different terms.
Plenty of job listings describe content marketing jobs without any mention of the phrase material marketing. If youre utilizing online job boards to discover content marketing roles, include searches for expressions such as online content or perhaps content to guarantee you don’t neglect possible material marketing chances.
Soft Abilities Still Have A Great deal of Value.
While its essential to showcase material marketing abilities, recruiters also recommend that task applicants ought to showdisplay the soft skills that make them a well-rounded employee. The three employment professionals I spoke with all mentioned that soft skills still have weight regardless of the progressively technical nature of digital marketing roles.
In addition to having the requisite technical abilities for a job, companies are also positioning higher emphasis on soft abilities such as the capability to lead a team, solve issues, or work out, said Domeyer. Business need to work more difficult to attract and maintain specialists with these sought-after skills. Some are even employing junior skill that they can train if the candidates have strong soft skills and fit in with the workplace culture.